The Pipeline
DUS is best described as a Pipeline Business. What we mean by this is that good contacts and written business act to provide money through time.
We get paid when a client first goes live but also at various points through the life of the contract (the longer the contract, the longer the pipeline of money). If we always act in the best interest of the client and with integrity there is no reason why they would not renew their contract with us and extend the pipeline still further.
By adding more clients into our pipeline, it will generate a flow of money into our future from business written sometimes years before.