Energy Mod2 Page12
DUS - Energy Training
Business Plan
The Diverse Utility Solutions basic business plan will really assist you in understanding what activity is required in order to build your business. With any business you need to understand your percentages. By this we mean the percentage of leads that turn to appointments and the number of appointments that turn into live clients.
The Formula
When working out your conversion rates from a lead through to live client we tend to start with the average company stats. Some individuals may have a better conversion rate but it gives you an idea of what is required with your own activity levels.
The more active you are within the business and the more training and experience that you will gain and therefore the better your conversion rates will be.
The Stats -
Average customer value - £300 per year.
Average conversion rate - 50% converted.
(These figures are based on an average lead, with a company average client.)
Number of Leads
X Conversion Rate
X Average Customer Value
Number of warm business leads
1 Warm Business lead per month
5 Warm Business leads per month
10 Warm Business leads per month
20 Warm Business leads per month
50 Warm Business leads per month
Annual Clients
6 Clients
30 Clients
60 Clients
120 Clients
300 Clients
Annual Income
£1,800
£9,000
£18,000
£36,000
£90,000
These figures are purely hypothetical and are to assist you with building your business plan and setting your goals within the business.
If you haven't already completed the DUS Business Plan Training Module, we strongly suggest that you do.
