Energy Mod4 Page5
DUS - Energy Training
Referrals.
There are three great reasons why referrals are great for business. Always meet or call a client with this in mind, Be prepared to ask the question and to accept any names or contact numbers provided.
1. More clients mean more money. Referrals can act as short cuts to our goals as they are not customers to find but customers we are given.
2. A referral gives us credibility as its assumed the person referring is happy with our services and its builds trust with a new client quicker "did client A tell you what we did for them? Would you be happy if we could do something similar for you?"
3. A referral can turn what was a cold lead into a warm lead. The percentage of signing a new client are so much higher.
Testimonials.
Everyone likes a pat on the back unless they are lying under a cow! A testimonial not only says well done but it can accelerate our business. As part of our initial follow up, ask the client if they are happy and would they consider writing a few lines on letter headed paper to endorse our service to them. If you have a close relationship you may ask for a photo or even a video testimonial to enhance its effect. We would ask that any testimonial given is approved by DUS directors before publication as to address any compliance or reputation issues.
1. It has a physiological effect on new clients. They think, "if client A saved x amount why cant I?"
2. It enhances our credibility as there is proof we helped a client gain better services or prices..
3. It has a power to connect to new clients, especially in the same industry, There is nothing more helpful in signing chippies than a testimonial from a chippy. Some customers may even see this as a competitor gaining an unfair advantage so try to level the playing field.
